Brand Critique: Kelli Bramble Photography
First off, thanks to all of you who joined in on the Study Hall conversation last night with the [ b ] School. There were tons of great questions and conversation. Thanks to Becker for having us! Now, onto the brand critique…
Kelli Bramble is a portrait photographer based out of Salt Lake City, Utah and happens to be the first person to volunteer her brand for critique by Reddoor. Thanks for your bravery Kelli!
In our effort to offer critique, we want to do so honestly and constructively. To help her continue to develop her brand we’ll address the first impression of the current communication, what’s currently working, what’s not working, and offer any additional thoughts.
FIRST IMPRESSION OF CURRENT COMMUNICATION:
Modern and professional yet fun and approachable.
WHAT’S WORKING:
Nice adaptation of logo for use in varied formats (horizontal use on blog, and stacked use on web homepage). The use of lower case kelli and lower case bramble reinforce the friendliness and approachability of the brand. She seems to be using a version of the Futura typeface for all aspects of the logo type, which is a nice choice. The supporting text seems to be in a similar if not the same typeface as well… another point for consistency. The colors are consistent throughout. The broad use of gray allows the color images to pop while the restrained use of the burnt orange works nice as an accent.
WHAT’S NOT WORKING:
While we are on the color, the background polka dot is consistent in hue (brightness of color), however the value (darkness or lightness) varies widly between the blog and the website. The website is probably too light and the blog too dark. There are “breathing room” issues in the logo layout. The space between the words “kelli” and the three squares is too tight (and the space between the squares themselves), especially when the logo is reduced to a smaller size. Commit one way or the other, by either having the items touch or give them some more “breathing room.” As far as balance, the left half of the composition (in the horizontal format) feels too heavy or dense. The circle around the logo on the website doesn’t make much sense. If you lose the circle you’ll gain a little real estate for the logo, and then the logo use would be more consistent throughout all uses. The other logo use that needs help is the branding of images, it’s just too heavy handed. Maybe consider losing the “bramble photography?” Perhaps you could use just the “kelli” and the squares or consider changing the opacity of the entire logo when placed over your images.
ADDITIONAL THOUGHTS:
Always consider your target market, and see if your colors, typeface and showcase images are selling to them specifically. Be careful not to use decorative elements without a reason. If there is a good reason for having three boxes and the sprout in the middle box, use that story when you’re interacting with clients. Have a single purpose or voice for all of your communication. Know it, memorize it and, most important, use it when making decisions.
Thanks again Kelli! See her work on the website and blog links here:
web: kellibramble.showitsite.com
blog: kellibramble.com
If you’re interested in receiving some feedback on your brand, click below the “Brand Critique” heading in the right-hand column and send us a note. If you still haven’t signed up for the Red News email, it’s not too late. Click “Sign Up Now” and we’ll still send you the first installment which was delivered on 10.13.09.
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Thank you so very much for this feedback…it was so helpful to have an outside eye look and give me some observations on how to continue to develop my brand. I appreciate your help very much, it was incredibly insightful, thank you again.
that was very insightful!
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