Making Money vs. Quality Work
Whether you know Saul Bass from his movie title sequences or his logo design for some major corporations, it’s interesting to hear his thoughts on making quality work or making money. As in any creative field there is a tension between doing something well (making it beautiful) and doing it quickly for profit. See what Saul has to say on the subject:
Here are some of his highly recognizable logos:
1. Bell, 1969
2. AT&T, 1984
3. United Airlines, 1973
4. Avery International, 1990
5. Continental Airlines, 1968
6. United Way, 1972
7. Minolta, 1978
8. Girl Scouts, 1978
9. Quaker Oats, 1971
10. Kleenex
11. Dixie, 1969
12. Warner Communications, 1972
Many of these logos have been redesigned, or the company no longer exists as it did when the logo was designed. But as far as logo design in the 70′s and 80′s, Saul Bass knew what he was doing.
Here are a few stills from two of his notable movie title sequences:
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This post was mentioned on Twitter by chrismcg: RT @ReddoorLA: Thoughts on making money vs. producing quality work by the legendary Saul Bass. http://bit.ly/busRWf (applies outside design)…
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