
One of our dearest and most creative friends sent us this link to a web video called The Wilderness Downtown. It is a web only music video, it’s interactive and was created by Chris Milk on behalf of the indie super band: Arcade Fire. We’re big fans of Arcade Fire here at Reddoor, so whilst creating this post I’ve been listening to their new album called “Suburbs” on myspace music. I’m particularly enjoyed the song in the video, We Used to Wait. By the way, Suburbs, is a little bit more mellow than the other Arcade Fire albums that we have on regular rotation: Neon Bible and Funeral. Give them a listen, if you never have, I think you’ll like.
Anyways, back to The Wilderness Downtown. The video is incredible. Not because it is shot so beautifully, but because it is highly interactive. You begin by entering the address of the street you grew up on. Your browser uses that address and creates a completely custom music video experience, just for you. The video aggregates and choreographs footage from the street you grew up on, and does it all to some tasty music. It makes me feel like we’re on the brink of major shifts in the direction the web is going. This “experimental” music video isn’t super polished, but it makes you wonder what will be possible (and commonplace) on the web in the next year? the next 5 years?!?
From everything I’m hearing and reading HTML 5 is the vehicle on which the current web revolution is riding. The Wilderness Downtown was created as an experiment specifically for Google’s Chrome browser using HTML 5. I first watched my custom music video on a Firefox browser, but I wondered “am I missing anything by not viewing this on Chrome?” So in precisely 10 minutes (I timed myself) I downloaded Chrome, installed it, made a shortcut on my toolbar, launched the browser, imported my preferences from Firefox, input my childhood address, and watched the music video. Not too shabby. I can’t vouch for Google’s Chrome browser just yet, but it’s been smooth sailing thus far.
Here are a few screen shots I took from my music video. These don’t really give the video experience any justice, so you have to visit The Wilderness Downtown for yourself. Like I said, this video is a ways from an incredibly smooth user experience, but it feels like you’re dipping your finger in the “future batter” of the web. It makes the webistes of the 90′s with flashing icons, look like ancient history.




If you simply want to see the video of my hometown you can do so here. However, I suggest you create a video of your own. If you’re feeling adventurous, install Google Chrome, and see how this video is meant to be seen.
Sidenote 1: The video did load ~5 times faster on Chrome.
Sidenote 2: I couldn’t get this video to work on the iPad, plus you can’t run Google Chrome on an iPad.
You can read more about this particular Google Chrome experiment here: http://www.chromeexperiments.com/arcadefire/
One cool discovery I made while poking around Arcade Fire’s most recent website was in their lyrics section. Have a look and play around with it for yourself. You can literally make the lyrics come to life. A couple screen shots of my discovery. Before “clicking”:

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After “clicking:”

Visit this address to taste for yourself: http://www.arcadefire.com/lyrics/