Client Spotlight: Alex MacAulay Photographers

Over the past three years we’ve been so fortunate to work with some incredible photographers. Alex MacAulay and his wife Kate are no exception. Alex was actually one of the first photographers to hire us when we opened back in October of 2006. Since then, we’ve worked on several projects with him, including a redesign of his logo and branding. We’ll be taking a closer look at that today, along with a little bit of the background for the project. Alex and his team of talented photographers are based in Halifax, NS in Canada. For those who don’t know (I didn’t) that’s off the North East tip of Maine.

We begin all client relationships with a thorough get-to-know you phase. Once armed with everything we need to know about the business we move into the actual creative process. Our first presentation is the most time consuming, and includes the “big ideas” or concepts. These Ideas are all meant to address the communication goals of the brand, but each in a different way. Shown below are some of the sketches that were used in the process of developing the Alex MacAulay signature logo and brand elements.

We had several things we needed to communicate in the creation of this brand:
- Professionalism. This was addressed in the color palette, logo composition, and the type selection. Things were kept simple and clean to reference sophistication and quality.
- Passionate. Alex and his team are have an intense passion for their art. We used the deep crimson and the the hand-drawn letter forms to evoke passion.
- Creative. The custom drawn “signature” addresses the one-of-a-kind nature of their work, and related nicely to the emotion and personality that is so often seen in their images.

Here is their current logo:

Old logo and logotype:

Reddoor created the elements of the brand along with design for several printed pieces. Alex and the very talented guys at Infinet Design carried out the execution of his website while staying very true to the spirit of the brand. Great work Infinet!

You can meet the whole team of Alex’s talented photographers here. Listening to vinyl records, a baby girl, squirrel attacks, and playing wii are just a few of the high points you can find in the bio section. Here are a several of Alex MacAulay Photographers latest and greatest images. Keep up the amazing and inspiring work guys!

3 Responses to “Client Spotlight: Alex MacAulay Photographers”

1. Alex says:

   October 23, 2009 at 2:49 pm

   Erik and Tim,

   We are so pleased with our new logo and branding. You really listened to what we wanted and got to know us as a company. To say it was worth the investment is such an understatement!

   You guys are the best!

   Alex
2. nicole says:

   October 23, 2009 at 7:24 pm

   those are amazing images, Alex!
3. stacy says:

   October 26, 2009 at 2:58 pm

   Gorgeous shots! WOW!!