Client Spotlight: Davina Fear Photography
We’re proud to share the work we’ve done for an incredible photographer named Davina Fear. When Reddoor opened over three years ago she was one of first clients we helped with a complete branding overhaul. If you haven’t heard of her before, you must check out her work. See the links at the end of this post to do so. We have the pleasure of running into Davina every few years, are regularly inspired by her photography and desire to help other photographers, not to mention her philanthropic work.
Below is Davina’s current logo. It utilizes an elegant, type solution that would hold it’s own in the world of high-fashion. The letter forms were customized to give it that one-of-a-kind touch. We wanted to balance the the type with a friendly and approachable logo that told her story. Out of all of the inspiration material Davina sent us a phrase emerged that had several layers of meaning: Love. Life. The idea that love blossoms from life itself. The logo, succinctly stated just that. The combination of the logo and the type created a great starting point for executing her identity system.
Current logo
Some of the type solution explorations, each with a distinct feel.
And, a couple logo explorations, that led to her current logo.
With her new logo, we were able to have fun with several patterns, and incorporated them into her ID system.Davina does a terrific job of consistently using the Love. Life. tag line. We’ve seen it grow and develop over the years, and you can see what I mean if you visit her website.
We’ve included the two images below, to show Davina’s brand before her Reddoor re-branding. We made a conscious decision to use only her first name in our solution, so that her warm personality could show through into her branding. We agreed with Davina, that using her last name in her logo, had the potential to hurt more than it helped. So the new brand omitted it.
Since we began work with Davina, she has moved to North Carolina continues to provide great resources, Love Affair workshops and kits for photographers. The kits include:
get your LIFE back. kit.
WEDDING 101. kit.
LAST MINUTE. kit.
CONTRACT. kit.
GTKY.kit.
Check them out here.
To wrap things up, here are some of her most recent and favorite images:
A favorite image of ours, and one we ended up using in a Utah bridal magazine ad. Isn’t the gentleman in the front seat the best?
Follow Davina on Twitter
Davina’s Website
Davina’s Blog
Thirst Relief
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how fun to see the transformation! as usual, fantastic work!
Reddoor – amazing job transforming her logo, you guys really captured a true representation of her creative talents!
love that last picture and love the man in the front seat. great logo Davina
Thanks so much Tim and Erik for a really great logo! I loved the process and I adore my logo. You are fantastically talented and wonderful to work with in creating a new identity.
Such cool work. I really like the typeface.
Heya, this is one awesome site! Thank you for posting this. I was searching for a site that has this kind of info. Glad I found this one! I’ll be frequenting here again for sure! ^_^