Client Spotlight: Pacific Luxury Group

As promised, here is our follow up to the post about the Modern Type category on Monday.

We’re proud to feature Pacific Luxury Group in today’s client spotlight. James Anderson (owner) approached us to develop a luxury real estate brand that would feel familiar to his clientele in the premium market of the Pacific Palisades, CA. There were several goals for the brand, the first was to highlight the personalized service offered to clients. The second was to demonstrate confidence, which is conveyed primarily by the lion and secondarily in the execution of printed pieces and web design. The lion was inspired by the lions of ancient heraldry and coats of arms, but we adapted it to maintain it’s confidence and still appear current. We wanted this brand to be synonymous with luxury hotel brands, and have all of the associations that come with exclusivity. Lastly we wanted to establish that Pacific Luxury Group is an elite real estate agency that specializes in multi-million dollar properties and caters to the buyers and sellers in that niche market.

The words “Pacific Luxury” make use of a modern typeface called Walbaum, which we mentioned in Monday’s Type Categories post. In this case, Walbaum is doing it’s job by communicating high-end, sophisticated and premium.

We’re thrilled to have clients like James, who are willing to go the extra mile with details, production and finishes in order to achieve the desired result for the brand. Here are some great shots of his letterpressed business cards. They’re super thick, beautifully produced, and without a doubt, make a statement when handed to a potential client. James has informed us that he regularly uses the arresting quality of his cards to seamlessly lead into the benefits of his service. Keep up the great work James!

Take note of the card’s edge painting. We think it says “No detail was overlooked in the production of this fine piece of stationery.” Thanks to Studio on Fire, of Minneapolis, for crafting these elegant business cards. See Studo On Fire’s site and blog to learn more about their exceptional process and see some of their recent work.

We have several more great projects that are in-process with James and Pacific Luxury Group. Once we’ve wrapped them up, we’ll be sure to share them with you here on the blog. In the meantime, check out Pacific Luxury Group’s website.