Evolution of a [ b ]rand
Allow me to introduce you to Becker (you probably already know who he is). He is a long-time friend and client of Reddoor Creative. We started work on the [ b ] logo and brand way back in the day. It all began in 1998 and continues to develop to this day. Becker’s business savvy and his ability to capture relaxed portraits, amazing details and real moments for brides and grooms has set him apart as one of industry’s finest. His [ b ] brand has become a standard in the world of wedding photography, and we are proud to be a part of that success. We’ve had the distinct pleasure of working with Becker for the last 12 years, and continually appreciate his business, support, referrals and especially his friendship.
We’ve been talking for a while now about re-visiting all of the old [ b ] ID systems. Well, the wait is over… today is that day. Enjoy a little stroll down the Becker memory lane. But wait, there’s more! (is this an infomercial?) We’re even going to let you in on what his stuff looked like before we got our hands on Becker’s brand. Enjoy.
Feast your eyes on the highly guarded, old school business cards. These pre-date our involvement in Becker’s business, back in the land of pagers and fax machines.
I just tried to page Becker to see where he got this “marble-y” paper, but it looks like he’s canceled his service?
The official [ b ] logo was created in 1998 by Tim Holmes, at the time a college student, now partner of Reddoor Creative. To this day, the only thing that has changed on the logo is the color and the way it is used. A testament to the adage that “something well-designed will stand the test of time.”
Below are a collection of photos we have on hand of Becker’s historical ID systems. They’re in order of oldest to youngest. This first set is circa 2000
Circa 2001
Circa 2003 (our only living evidence of this system is the digital art we sent to the printers)
Becker’s current ID system. 2004-present
The [ b ] School logo and website
And finally a logo for some of Becker’s personal work
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As a graphic designer and photographer, I can truly appreciate this post!! Thanks so much for sharing – I absolutely love seeing the evolution of a brand.
so fun!
that is incredible!
what an improvement. i would say this is the “apple” of the photography industry. Once again great work reddoor.
Wow. Tim stepped in just in time and it’s a good thing too! Marble paper? Sheesh! ;o) Just kidding, love you both!
Super-awesome insight here.
Hey guys, what an awesome post. I personally love that ‘marbley paper’ look…but that’s just me
It was great to meet Tim and Eric at WPPI. I’m coming to you in the future when I’m ready for a change and when I can afford you. 
Great work guys!
This is great – and really helpful as a photog. Thanks for posting!
I love the current branding/logo.
Fun to see that from which Becker has evolved. He rocks!
Thanks for sharing!
Love it……Thanks for sharing!!!
Thank the good Lord He found you.
That’s all I can say.
Maybe I should page [b] and tell him that myself.
totally Kellie! Hopefully his beeper is has good reception
Hah. Okay [b]. Now I don’t feel that bad anymore.
Great job Reddor.
@kellie AMEN!
I wonder if he still stays in beeper friendly hotels.
i’m really excited for your new service. i can honestly say i don’t have a clue as to what i’m doing.
hi,occationally i kown your website,i`d like to say your job is really really wonderful.aha,i nearly forget i have not introduce myself first..i am a chinese colleague student in grade 3 ,and i am meaning to run my own business when i graduate from school in a year.my idea ,in some degree,is just like yours.but,i think what you are doing for new couples isn`t enough,your customers should not be limited from brides to grooms,you can break out the sealm,in fact ,everyone is your customer,because they have their storys on which so many people are willing to spend money ,cause they want to take their storys or dreams which won`t come ture down,and share them with other people,more important is you have a website which can share videos,you can transmit what you have done,anybody clicks will see other people`s storys or dreams,acturelly,you help your customers make it,what a interesting job,you make happiness and meanwhile you make money,god will envy you i think.my english is not very good ,there must be a lot of mistakes,i just want to express myself ,that is all.
Very good article, thank you!
What a great timeline. Thanks for sharing guys. Exciting to see all of the great work you’ve done and continue to do!!!
WOW, Becker was so 80′s! Neat to see the time line!
wow, your present ID and package is flawless. I can only hope that someday I will be ‘that’ put together, it is my dream! thanks for sharing and those early ones are killer!