Heinz Ketchup Package Redesign
Do you dip or squeeze?
I’m generally a ketchup dipper, if I can get a small paper cup, my ketchup feels completely at home. There is, however, one exception to that rule: Chick-fil-A french fries. They’re waffle criss-cut fries, and they always convince me to squeeze my ketchup rather than dip. I’ll blame a close friend, for converting me to a waffle-fry-ketchup-squeezer. I don’t know what it is, I guess that waffle fry platform just begs to be drizzled in ketchup rather than making the plunge? Well, enough of my personal ketchup confessions.
I was watching the news the other night, and the anchor mentioned the redesign of the Heinz ketchup packet. I had to know more. Has anyone seen or used one yet?
Heinz says: “A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.” Read more than you could ever want to know about ketchup in this Heinz press release.
Obviously, this hand model is a dipper…
And this hand model (I have suspicions that it’s the same one) is a squeezer…
The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the food service industry in 42 years. Whoa.
Lastly, a shirt for all the ketchup lovers out there
One last confession, my wife actually would put ketchup on her ketchup. She loves it more than anyone I know.
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true! I do LOVE ketchup…certain things just cannot be eaten without a good ole’ dip in some ketchup.
Awesome post! I’m a HUGE Heinz Ketchup FAN!!!