TOMS shoes: One for One
TOMS Shoes was founded on a simple premise: With every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they’re all about.
We have a good friend working at TOMS who passed on this Christmas video to us. If you haven’t heard of TOMS before, they’re doing some pretty revolutionary stuff in terms of business. I love that they’re giving to kids in need, and pushing the idea that many little things, done together, can make big differences.
How about taking a lesson from the TOMS brand? They never miss an opportunity to tell their story: “With every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need.” They call it the One for One movement. This one simple element of consistency goes a long way in making a brand memorable. Additionally, their logo is based on the Argentinian flag, which happens to be the country where the founder of TOMS first befriended children who had no shoes to protect their feet. The simple and clean execution of the logo, along with the conceptual tie, and color palette make it a very universal and eye catching brand. These few things, done well, reinforce the strength of their brand.
Keep up the great work TOMS!
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love me some TOMS.