Brand Dictionary: “B” (part 1)
Here’s the second part of our on-going series sharing some brand-related definitions from The Dictionary of Brand. This is part one of the letter “B.” The second half will be up later this week.
BACK STORY
The story behind a brand, such as it’s origin, the meaning of its name, or the underpinnings of its authenticity or charisma.
BENEFIT
A perceived advantage derived from a product, service, feature, or attribute.
BHAG
A “Big, Hairy, Audacious Goal” designed to focus an organization. (from Built to Last, Jim Collins and Jerry Porras)
BOTTOM-UP MARKETING
Customer-driven marketing, as opposed to top-down or management-driven marketing. (from Bottom-Up Marketing, Al Ries and Jack Trout)
BRAND
A person’s perception of a product, service, experience or organization; the art and science of brand building.
BRAND AGENCY
A strategic firm that provides or manages a variety of brand-building services across a range of media.
BRAND ALIGNMENT
The practice of linking brand strategy to customer touch points.
BRAND AMBASSADOR
Anyone who promotes the brand through interactions with customers, prospects, partners, or the media; ideally, every company employee.
BRAND ARCHITECTURE
A hierarchy of related brands, often beginning with a master brand, describing its relationship to sub-brands and co-brands; a brand family tree.
All definitions taken from The Dictionary of Brand, edited by Marty Neumeier, published by AIGA
Design by Willoughby Design Group, [email protected]
You can leave a response, or trackback from your own site.
Pillspot.org. Canadian Health&Care.Special Internet Prices(up to 40% off average US price).No prescription online pharmacy.PillSpot.org. [email protected]” rel=”nofollow”>.< /a …
Categories: Womens Health.Stop SmokingCholesterol.Stomach.Antidepressants.Eye Care.General Health.Mental Health/Epilepsy.Weight Loss.Antiviral.Antidiabetic.Antibiotics.Blood Pressure/Heart.Mens Health.Pain Relief.Anxiety/Sleep Aid.Vitamins/Herbal …
Buy:Cialis.Cialis Super Active+.Viagra.Cialis Soft Tabs.Zithromax.VPXL.Cialis Professional.Super Active ED Pack.Viagra Soft Tabs.Viagra Super Active+.Levitra.Viagra Professional.Soma.Viagra Super Force.Tramadol.Propecia.Maxaman….
Buy:Zetia.Zocor.Lipothin.Aricept.Seroquel.Ventolin.SleepWell.Benicar.Amoxicillin.Lipitor.Lasix.Nymphomax.Wellbutrin SR.Female Pink Viagra.Advair.Acomplia.Cozaar.Prozac.Buspar.Female Cialis….
Buy:Zovirax.Petcam (Metacam) Oral Suspension.Synthroid.Prevacid.Prednisolone.Actos.Mega Hoodia.Arimidex.Accutane.Valtrex.Retin-A.Human Growth Hormone.Lumigan.100% Pure Okinawan Coral Calcium.Nexium.Zyban….
hello…
Wow, what a neat blog. I loved your narrating and can bookmark the article http://ayanajvdixon.over-blog.com ,Thanks a lot….
Greate…
It’s such a great site! http://briafihoward.wordpress.com/2011/06/25/lpga-standout-blomqvist-explains-naming-of-son-elmo/ Great post, I just bookmarked it on Digg….
Greate…
It’s such a great site! http://blogtext.org/tompsross/article/573756.html Great post, I just bookmarked it on Digg….
hello…
Hi there just quality post! http://nina11.mylivepage.com/ ,i had a good read.appreciate your article,My problem continues to be resolved….
Great…
love your blog, http://my.opera.com/ephenth/blog/2011/06/22/incisively-and-vividly?firstpost=Y ,Thanks again….
Nice…
hello,very cool. http://aksmpwekbk.uwcblog.com/2011/07/07/tips-for-finding-plus-size-evening-dresses-by/ ,nice to meet you…
Great One…
I must say, its worth it! My link, http://beckyre.blogdiario.com/,thanks haha…
Great One…
I must say, its worth it! My link, http://elaine.universalerotic.net/,thanks haha…
Great One…
I must say, its worth it! My link, http://deborah11.blog-host.nl/,thanks haha…
really…
Fat women and girls always worried because of their ugly shaped bodies. http://www.alsace-blog.com/wkioplu/ , but they can not wear these outwears…
quality post…
lace up ugg boots love, http://www.uggbootshot.net ,thanks ugg…